We’ve done extensive research on where and how people want to travel. Some of them save up miles and points with a specific personal goal in mind. They want to learn to play guitar in Andalusia, bring their daughter to Yellowstone, or take their boyfriend on a trip to Lahaina. Others are enablers: they fuel the adventures of their college-bound sons, or donate their miles to charity .
Sarah takes 12 business trips every year and stays 2.2 nights per trip on average, earning about 3,000 miles each night. That’s 80,000 extra miles every year - a lot of fuel for her next trip.
Sarah could travel all the way to Kyoto for the cherry blossom festival. She could book a trip for both herself and her friend Alicia to take surfing lessons in Costa Rica. If Sarah has grown accustomed to a bit more luxury while flying, a business class trip to Vancouver, then drive up to Whistler might be her choice.
Drew is the former CEO at Jetsetter.com, now CEO at Room77. He is saving for a family camping trip to Patagonia.